Director, Portfolio Payer Marketing

Location: 

Philadelphia Area - Radnor, PA, PA, US

The purpose of Idorsia is to discover, develop and bring more, innovative medicines to patients. We have more ideas; we see more opportunities and we want to help more patients.  In order to achieve this, we will develop Idorsia into a leading biopharmaceutical company, with a strong scientific core.

 

Headquartered near Basel, Switzerland, the US Commercial Operations & Clinical Development teams are based near Philadelphia, Pennsylvania.  Idorsia is committed to meet the changing needs of healthcare professionals, patients and their families.  The core of what we do is to bring creative solutions to the market based on our science and data.

 

Office based position located in Radnor, PA with anticipated 30% travel required

 

The Director, Portfolio Payer Marketing will play a critical role in the successful launch of Idorsia’s Insomnia product in the US Market. This role will report directly to the Head of HCP Marketing and serve as a key strategic partner within the broader marketing team as well as cross functional partners. The most critical of these partnerships will be collaboration with the market access team to ensure marketing and market access strategies are aligned. The role will be the brand lead for all market access / payer efforts.

 

This role will also lead efforts to design innovative customer support and engagement programs to provide a best-in-class customer experience and help patients secure access to Daridorexant. The role will lead all marketing efforts related to such programs and broader market access efforts, including development of national, regional, and local field resources. Finally, this role will be an important contributor to cross functional bodies focused on evidence generation and value proposition development for Daridorexant.

 

Key Responsibilities:

 

  • Collaborate with market access, medical affairs, and marketing leadership to co-develop strategies and execution plans
  • Coordinate regularly with market access colleagues to ensure alignment and pull-through of strategy
  • Design and support execution of innovative patient support programs (e.g. patient HUB, co-pay, adherence, etc.)
  • Lead development of key materials to support field efforts and marketing of patient / payer programs
  • Attend regular cross functional working sessions (e.g. evidence generation teams)
  • Ongoing engagement with marketing leadership to review strategic plans and stay aligned to overall launch / product strategy
  • Responsible for budget and agency management
  • Responsible for ongoing assessment of competitive landscape and overall performance

 

Qualifications:

 

  • Bachelor’s degree required, MBA preferred
  • 10 years of pharmaceutical industry experience in sales / marketing / market access functions
  • People management and/or team management experience is required – must demonstrate excellent leadership skills with the ability to work effectively in a matrixed and unstructured environment
  • Demonstrated experience in critical marketing competencies is required – must be innovative, proactive, and strong analytically with excellent business acumen
  • Insomnia knowledge and background is highly preferred
  • Insomnia sales/marketing experience is highly preferred. 
  • Previous pharma sales or sales management experience is preferred
  • Experience with strategic planning and tactical execution preferred                                              

 

Skills required:

 

  • Demonstrated success working cross-functionally with departments within the commercial organization as well as with the broader organization (medical affairs, HEOR, regulatory/ legal, etc.)
  • Experience assessing commercial insights and developing tools that are meaningful for HCPs, patients, and payers
  • Ability to blend strategic thinking with genuine interest in tactical execution
  • Strong business acumen and sense of urgency in sharing critical information with relevant stakeholders
  • Flexibility to adapt to a fast-changing, ambiguous environment in an organization without fully established procedures
  • Strong commitment to compliant and ethical behavior
  • Ability to develop clear, pragmatic solutions to complex problems                                  

 

At Idorsia, we harness the power of difference, authenticity and inclusion to achieve business success. We are committed to fostering respect, fairness and equal opportunities for all job applicants and all our employees.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against based on disability.

 

Please be informed that if you are selected for this position, your employment will be subject to a pre-employment background screening process, of which you will be informed in greater detail in due course.

 

Idorsia operates a strictly controlled list of preferred recruitment partners. For those partners who have no valid, signed Master Service Agreement in place with Idorsia, please note that all unsolicited resumes, CVs, anonymous profiles, or any other candidate details submitted through our website or to personal e-mail accounts of employees of Idorsia Pharmaceuticals (including any of its subsidiaries, affiliates or related companies) are considered the property of Idorsia Pharmaceuticals and are not subject to payment of any form of introduction, placement or referral fees.


Nearest Major Market: Philadelphia