Associate Director, Consumer Marketing US

Location: 

Philadelphia, PA, US

 

The purpose of Idorsia is to discover, develop and bring more, innovative medicines to patients. We have more ideas; we see more opportunities and we want to help more patients.  In order to achieve this, we will develop Idorsia into a leading biopharmaceutical company, with a strong scientific core.

 

Headquartered near Basel, Switzerland, the US Commercial Operations & Clinical Development teams are based near Philadelphia, Pennsylvania.  Idorsia is committed to meet the changing needs of healthcare professionals, patients and their families.  The core of what we do is to bring creative solutions to the market based on our science and data.

 

The Associate Director, Consumer Marketing is part of the US Marketing team with responsibilities for developing key components, related to consumer marketing.  The focus of this position is the development and ongoing creative for the patient and consumer journey to build consumer segmentation, launch positioning, activation strategies and tactics.

 

Responsibilities include but are not limited to:

 

  • Plays critical role in identifying risks, making recommendations, developing solutions, and executing on strategy for an innovative, multi-layered direct to consumer marketing campaign inclusive of TV, digital platforms, social and public relations.
  • Leads the implementation and maximization of a forward-thinking Customer Relationship Management (CRM) platform to assist in awareness, identification, education, and support of patients and consumers.  Works closely with agency to guide successful long-term development of the CRM platform.  
  • Creates and executes innovative solutions to help patients successfully control their condition
    • Providing support through a successful trial period
    • Working closely with our patient support function to develop, implement, and execute a platform ensuring patients can navigate access and affordability challenges
    • Building a partnership between the patient, their health-care provider, and Idorsia, creating value for all three parties
  • Will be responsible for taking on new and unexpected projects, and for researching approaches and options, and resourcing as appropriate with either internal and/or external partners.     
  • Develops and drives successful relationships with external vendors and agencies to communicate strategy and vision, develop content and execute national campaigns based on sound marketing principles, research insights and data analytics.
  • Works cross functionally to identify synergies in market strategies and effectively execute key commercial activities.
  • Manages the consumer budget for the brand and contributes to annual business and strategic plans. 

 

Qualifications:

 

  • Bachelor’s degree in a Marketing field required
  • 8 years’ experience in commercial roles with some or all this time executing consumer marketing campaigns in the pharmaceutical industry including pre-launch, launch and digital strategies.
  • Commercial experience for CNS products preferred but not required
  • Prior record of executing novel, innovative approaches to marketing strategies and campaigns
  • Demonstrated ability to understand how to deploy, monitor, and track large national advertising campaigns, analyze, and understand key campaign metrics and ROI, and effectively optimize media mix across digital and analog channels
  • Prior experience with managing large budgets

 

At Idorsia, we harness the power of difference, authenticity and inclusion to achieve business success. We are committed to fostering respect, fairness and equal opportunities for all job applicants and all our employees.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against based on disability.

 

Please be informed that if you are selected for this position, your employment will be subject to a pre-employment background screening process, of which you will be informed in greater detail in due course.

 

Idorsia operates a strictly controlled list of preferred recruitment partners. For those partners who have no valid, signed Master Service Agreement in place with Idorsia, please note that all unsolicited resumes, CVs, anonymous profiles, or any other candidate details submitted through our website or to personal e-mail accounts of employees of Idorsia Pharmaceuticals (including any of its subsidiaries, affiliates or related companies) are considered the property of Idorsia Pharmaceuticals and are not subject to payment of any form of introduction, placement or referral fees.


Nearest Major Market: Philadelphia